Mission Critical

As a non-profit organization, the purpose for your existence is to make a positive impact. It is why the work started and it is what drives the work forward, on every level. As such, non-profits serve as the exemplars for what it means to operate as a mission-driven entity.

When your values are so broadly on display, you have accountability for your actions, as well as the ways you align yourself with others to accomplish your mission. Historically, these third-party partnerships and collaborations might not have been taken into account as much as they are today — simply due to the lack of transparency and access to information. Today, they are inseparable from the mission itself.

Simply put, who you align yourself with matters. This is not only because it communicates your values to the world, but also because it is yet another opportunity to create more positive impact in a world that desperately needs it.

Our friends at the Malibu Chili Cook Off understood this very well. Not only does their merchandise serve an important function of marketing their cause and raising additional funds for children's programs, but by partnering with us they get to do far more.

1. It helps them reinforce their position as a force for good & an example to children. Fair Trade Certified and sustainable goods represent values that they stand for.
2. They mitigate risk by avoiding potential counter narratives that would derail their good intentions. Imagine the backlash if an organization had been found using apparel for their merchandise that was made with forced labor?
3. They created beautiful pieces that will continue to market their mission for years to come. By investing in great design & quality items they are ensuring the maximum return on their investment.

In today's world of mission-driven work, not only is "the sum greater than the whole of its parts" but also the organization is known through it's association. So if you say you stand for creating social impact, you better be able to back it up with all the touch points of your work.

CREATE YOUR OWN MERCH